Promulgated in the early 1990s
to offer consumers discounts in exchange for allowing
retailers to collect purchasing information, loyalty
cards have become so popular that they are literally
weighing heavy on people's wallets and key chains.
Get Solo was founded in 2005 by a team of recognized
leaders to simplify consumers' lives by consolidating
their cards, while simultaneously offering
organizations innovative tools to enhance their brands.
"The true effectiveness of the loyalty card and its
ability to increase customer retention have yet to
be fully realized. Get Solo works with partners to
combine the marketing concept of the early 90s
with today's state-of-art technology, to deliver
unprecedented branding programs."
Ashesh C. Shah,
Chairman and CTO of Get Solo.