Promulgated in the early 1990s to offer consumers discounts in exchange for allowing retailers to collect purchasing information, loyalty cards have become so popular that they are literally weighing heavy on people's wallets and key chains.

Get Solo was founded in 2005 by a team of recognized leaders to simplify consumers' lives by consolidating their cards, while simultaneously offering organizations innovative tools to enhance their brands.

"The true effectiveness of the loyalty card and its ability to increase customer retention have yet to be fully realized. Get Solo works with partners to combine the marketing concept of the early 90s with today's state-of-art technology, to deliver unprecedented branding programs."

Ashesh C. Shah,
Chairman and CTO of Get Solo.