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Background/Problem
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A large transatlantic airline was seeking a unique
branding and loyalty tool that would:
- Generate new revenue streams;
- Leverage existing services;
- Create added value to its customer base;
- Strengthen strategic partnerships.
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Proposed Solution
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Get Solo identified 600,000 customers who frequently travel across Atlantic
to New York City, a city offering a multitude of activities including shopping.
Get Solo consulted with the airline to build a custom-branded shopping discount
solo* card, featuring discount offerings at a number of popular top-end stores.
The card would be sold via the airline's website and at travel centers and agencies.
The system would be entirely turnkey: every time a customer would present the card
at a participating retailer, the Point-of-Sale system would automatically register
the discount at the time of purchase, thereby eliminating any need for in-store staff training.
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Objectives
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The airline would benefit from an innovative tool allowing it to:
extend its brand; achieve "wallet share"; and create a targeted
value-add in cohesion with its core offering.
This in turn would result in new levels of customer retention and loyalty.
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The solo* card would:
- Create additional revenue streams for the airline;
- Strengthen relationships with key retail partners; and
- Increase revenues for key retail partners.
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